I get asked this question quite regularly now so I have decided to do an article on it. Hopefully I can provide some ideas for you that will help you to get started. I am only going to concentrate on a few of the options here because it’s possible to write a whole book on the subject and I don’t have the time or the space at the moment. If this post is popular and leads to more questions then I will follow it up at a later date with more information. Like I said though, this should be enough to get even the complete beginner started.
So, is there some secret? Is it really possible for you? What about the scams? Is this a scam? If it is possible, how can you do it effectively while avoiding the sharks? I hope to answer all of these questions and more.
Is this a scam? A good question, but how do you find the answer. The first thing is to ask yourself ‘Does this scheme require an investment from me?’ Well in this case the answer is no. I am not going to try to sell you anything. I am offering my knowledge for free because that is what this site is all about. Personally though, this is the first question that I always ask myself. That’s because I have made some rules for myself.
I will not take part in any schemes that are dishonest, or that ask for money from me or any of my readers directly from my Blog, and whatever I do must have a reasonable chance of giving me a good return. The result of setting these simple rules is that it starts to outline a strategy for me. You have to decide for yourself what your rules will be and what your strategy will be. If you are not sure then just play around for a while and it will soon become clear.

Getting Started
Once you start to look you will find that there are lots of ways to earn money, but, if you have the same rules as me, most of them will excluded. Some of the popular options are: Adsense – You have seen the adverts that appear at the side of most web pages these days. The ones that have the ‘Ads by Google’ text at the top and look like the image on the right. To be able to show these ads on your site you need to register an account with Google Adsense. It’s not difficult. Just create a Google account, go to ‘My Account’ and click on Adsense. They will guide you through the process. It can take a few weeks to authorise your bank account, etc. and they will want to know were you live (after all how will they send you the cheques if they don’t!). Once your account is set up you can start earning. When your earnings reach 100 dollars, or equivalent, they mark the funds for payment and send you a cheque or transfer the money to your bank account at the end of the next month. They will provide you with the code depending on the options you choose, and you put it onto you site or blog. It’s free, it’s easy, and it’s legit. What could be better.
If you don’t have a blog you can set one up with Blogspot, for example. Blogspot is also hosted by Google so they make it really easy for you to use Adsense. Free blogs such as WordPress.com don’t permit Adsense but can be a good start and have a lot of attractive templates. I use both because I want to get this information out to as many people as possible but I also want to earn enough to allow me to keep doing it. There are far to many choices of free blogs to list here but if you choose this option and you want to put adsense on it make sure that it is allowed before you start. To find out who offers free blogs just ‘Google’ it.
Of course all of this means that you need a certain amount of internet savy. I am assuming that you have it. If you don’t it’s not really difficult to learn the essentials really quickly. You can get set up and running if you can figure out Blogspot (really simple) and set-up a Google account. You will read lot’s of rubbish telling you that you need to know CSS (Cascading Style Sheets) or even html, as well as a lot more stuff, but it’s not true. Of course the more knowledge you have the more successful your efforts are likely to be and the more you can tailor your site, but you can get started with just these two relatively simple bits of kit. If you wanted to, an hour from now you too could be an Internet entrepreneur!
So let’s assume you decide to start a blog or that you already have one and that you want to monetize it. You have your Adsense account and you have placed your code. You sit back and wait for the money to role in…. It could be along wait. Before you can make any money people have to click on your ads. ‘That’s easy’, I hear you say. I will just tell all of my friends and they will all click like crazy on my ads and make me a fortune! Wrong! No you can’t and no they won’t. Adsense have a very good automated system in place that monitors its ads. If it sees suspicious activity it will suspend your account or at the very least take the money off you. That means, an impossibly high click rate, repetitive behaviour etc. They know their business, they know all of the tricks and they know how to protect their customers. They will do it without mercy. Second, your friends won’t click on your ads. Jealousy is a terrible thing and to most people the idea that you can get paid for ‘nothing’ is too much to bear. You have heard the expression ‘I wouldn’t lift a finger to help you!’ You will see that that old refrain has come of age. Anyway, it’s better that they don’t because if you have wonderful friends and they take your suggestion to heart they could really mess things up for you by being over enthusiastic. Tell them about your site but don’t talk too much about the ads. It’s better that they click on them in a natural way when they see something that genuinely interests them. Also we are encroaching on the rule about honesty here. After all some person has paid to have those adverts placed and will be charged so that you can be paid. Lets not bite the hand that feeds us.
So, there are two basic things that you need to do if you want to make some money while avoiding the wrath of Google. Build traffic to your site and put the ads on your site in such a manner that you overcome, as much as possible, ‘ad blindness’. Just try playing around to begin with. If you have a site and you want me to take a look at it I would be happy to help, time allowing.
Building Traffic
Building traffic to your site can take time and a lot of work. The first essential is decent content. After all, if people arrive at your site, see that it’s a load of rubbish and leave straight away, no amount of traffic will increase your Adsense revenue. They have to stay long enough to overcome their natural resistance to clicking on an ad. This will involve building a certain amount of trust and that means making them feel that your site is a safe place to be and that it has something worth staying for. Personally I loath pop-ups and any kind of intrusive advert that overlays the text on the page. It’s like rubbing someone’s nose in ‘it’ (I am sure you can figure out what the ‘it’ is). On the other hand you want your ads to be seen. For this you will have to experiment and again set yourself some rules. The temptation is to just plaster you pages with ads but that doesn’t work. Ads that look too much like ads can also be off-putting. On the other hand I personally like to see a bit of colour and even some movement on my pages. There are lots of options. Play with them as you are building your traffic. Adsense provides lots of tools and information/statistics for free. Use them.
Once you are up and running your site will automatically be ‘crawled’ by the search engines. Make sure that you use blog titles and that you take the time to ad ‘tags‘. Tags are just key words that label the content of your post for the search engines. The blog hosts will make it easy for you to add tags.
Write quality content
If you just rehash stuff that you have seen elsewhere or even copy stuff from other sites it will show. Treat your readers with some respect. Write about something that you are passionate about. You will be making your pages available to the whole of the civilised world. That’s a lot of people. Whatever you write about it will appeal to someone, as long as it is written well, is informative and useful or entertaining and comes from the heart. Focus on being true to yourself and providing the highest quality you are capable of. Revue often and make improvements whenever possible.
Post often
Ideally you want to give your readers a reason to come back to your site. It helps to build traffic in several ways., mainly repeat visits and referrals. People who visit often will tell their friends about you and they will tell their friends. You get the idea. I try to post every day but this may be too much for you. Try to post at least four times a week and make sure you don’t post rubbish just for the sake of posting. After all you don’t want to violate the trust that you have spent so much effort in building.
So, now you have your site, your well-thought-out ad placements, and you are writing quality content that you post often. You are using post titles and tags. What else can you do. PING! Sites such as http://technorati.com allow you to register your site with them and then ‘ping’ their search engine every time you change it. Think of a ping as ringing the bell at the counter to tell the staff that you are there. After you ping, the search engine will check your site for new content. Try doing a search for ‘
Make it easy for your readers to come back
Most blogs will have a button that allows your readers to follow your blog in a reader (read the information provided by your blog host). If you don’t know about readers yet, well that’s just another exciting area for you to do a bit of research on. Use the ‘follow this blog’ option when available.
Talk, talk, talk.
Talk to anyone in any way that you can about your blog. This should be easy. If you have chosen a subject about which you can enthuse then the problem will be that your friends will probably tell you to stop talking about it. You can also spend time looking at other peoples blogs and following them. If they start to follow you as well that puts you on thier page and acts as a free advert for your site. If you also have facebook or other social networking interests use them as well, but with care. Don’t make a nuisance of yourself. You will only turn people off.
Finally
As your mother always said, ‘If it seems to good to be true it probably is”! Watch out for people trying to get your money off you. There are lots of scams out there. Lots of people offering to make you a millionaire if only you will part with a few measly dollars. Don’t be fooled. The only tried and true way to make serious money over a long time is to produce decent content and let people know about it. Doing it this way will also future proof you. The internet changes rapidly and some gizmo or programme that you buy today could be out of favour or out of date tomorrow. One thing that won’t go out of date is the production of excellent, quality material.
Good luck with your efforts.
Filed under: Money, Personal Growth, Think & Grow Rich, Uncategorized | Tagged: contentment, individual acheivement, knowledge, making money, making money on the internet, writing for the Internet | Leave a Comment »